WordPress Website Design Tips

Looking to set up a website on WordPress, but don’t know where to begin? Many website admins tend to get confused when it comes to this process and do not have a complete grasp of what the market is looking for and what they should be doing in regards to their own WordPress blog. The best approach is to use the tips that are going to be provided here to design the website appropriately. Quality website designing is going to change the outlook of the website in the short and long term plus it adds a sense of legitimacy that his hard to match with anything else.

Responsive

I know doesn’t need to be mentioned these days but there are so many websites in the web-o-sphere that do not have responsive designs it is almost unbelievable.

Carpet_Cleaning_Gold_Coast website

Aesthetics

It all begins with the aesthetics of your website design because when it does not look good, it is not going to jive with your personal expectations. Make sure the time that is being spent on the design is placing an emphasis on how it looks as that is going to set the first impression that a person is in search of in the first place. When the first impression is good, the rest is going to fall into place as required. The aesthetics are a key component of making sure things end up being as perfect as possible.

Ease of Access

The information that is going to be provided on the website is perhaps the most important part of the design itself. The content has to be up to par with the expectations that the target market is going to have, but it should also be easy to access. The biggest issue a lot of people tend to have when they go on a poorly designed website has to do with how the information is hidden under a lot of links that are hard to discover and just do not make a lot of sense.

Bright and Consistent Font Sizes

The last component that should be looked at would be the font sizes. Sit back and look at how the font sizes appear because this is going to play a large role in the long run. Make sure the font sizes are picture perfect at all times. This will enable the users to understand that they are reading something that is simple to understand and will not hurt their eyes.

It can be a very frustrating experience to deal with font sizes that are mediocre, and most people get frustrated by this in the long run and would rather go somewhere else.

These are just a few of the tips that should be kept in mind when it comes to ensuring the website design is up to par. There are going to be many moments where the design is not good enough, and that is not a good place to be in for the admin. Most websites will fall apart because of this alone, and that is something no one should have to deal with. Make sure that all of these details are being taken care of as soon as possible.

Google My Business Set Up & Optimisation

Google My Business is one of the biggest tools that a business can employ in order to get in front of their target market in a hurry and truly bring home the results that they are in search of. The reason for using this option has to do with getting a range of information out in relation to the business that could help potential customers find the service and make sure they are getting the contact information as soon as possible. A lot of businesses fail because they don’t have this part down, and they fall apart over time because of this alone. It is best to make sure these details are ironed out as soon as possible.

Create Loyalty

The main reason enterprises like the idea of using Google My Business has to do with the fact that relationships with the customer base can be carved out with ease. This can save a lot of time and money that would otherwise be spent on marketing and that would most likely fall apart over time. Instead of dealing with these issues, why not go with a solution that is going to create loyalty in a hurry?

Easier Access to Information

This solution is fantastic just because of how easily it can make it easier for the individual access information when they are in search of information related to their business. A business that is going to fall apart will most likely fail because they are not putting up their information in a place that is easier to access. In fact, many businesses do not put their information up at all which is a disaster waiting to happen for those who want to know everything as soon as possible, but cannot because the business did not consider it important.

Visibility on Google

The last reason that people want to go with Google My Business has to do with the visibility that their enterprise is going to get online through Google’s platforms. This should not be overlooked because Google plays an important role in the long run, and any website that is looking to make a name for itself will have to go through this search engine before everything else. Always make sure this is being paid attention to for the best results.

A great industry has to use Google My Business for this requirement alone.

Google My Business is the way to go in this day and age to make sure that the customer base is able to connect with the business virtually. There are a lot of businesses that seem to do a lot of work online, but do not get a lot of results because they do not know what approach to take. With this solution, they are able to get results right away as all of the work is done for you in one space. Google is a renowned name and businesses admire it because of this set up that is in place.

Online Reputation Management Tips And Tricks

When running a business, a few issues with customers might arise along the way. You can always resolve issues before the customer blasts everything on a public forum where they might warn other customers from buying your products or services. If you don’t have an online reputation management strategy, it’s easy enough to handle things that are thrown your way because otherwise you will become a sitting duck. Here are some of the best tips and tricks for online reputation management success.

1. Create A Presence On Relevant Web Properties

Create Google+, Facebook, Instagram, Snapchat and Twitter accounts for your business. Depending on the niche, you should choose the social media platforms that are specific to your business. For instance, in high tech, B2B or professional business, creating a LinkedIn page is actually valuable. On the other hand, if you’re in a visually oriented niche, sites such as Pinterest, Instagram and Snapchat will come in handy. Additionally, you can always benefit from sharing videos through sites like Vimeo and YouTube.

social media icons

2. Stay Active On Social Media

Creating sites on any social media platform is important but you need to stay active as well. You need to develop an audience on these sites to interact with your customers, increase your influence and also boost your engagement scores. Keep in mind that if you don’t have an active presence on social media, it’s tough to counteract any negative comments from customers or other third parties. Note that, social media also comes in handy with your rankings. If you search anything on Google, the SERPs will also display your Twitter activity.

3. Consider The Brand And Products

Do you have product and brand names besides the company name? Well, you need to create social profiles for them too. By developing content different than the company name, it allows ranking for the brand and products too. If possible, you should develop websites, social media accounts, web pages or anything else that allows you to reserve the brand name. Of course, you should link these pages to your company’s official site or main social media pages.

4. Protect All The Individuals Associated With The Business

Any individuals associated with the business such as executives, owners and founders should have their own active and strong social media presence, as long as they are distinctive. As mentioned, by keeping a low profile to preserve privacy will make you a sitting duck for malicious defamers. For the companies where the identity is entangled with the executives, it’s important to create the best reputation management strategy.

5. Where Applicable Create Authorship

If done properly, authorship will become a very significant advantage to your business. Any business that’s closely associated with the proprietor or founder, Google demands that the authors should be individuals and the author tag should be used on the personal Google+ profile but not a business page.

6. Blogging

One of the best secret weapons for search engine optimization, blogging will boost your site’s ranking especially by using the right keywords. It’s also a good place to link your social media accounts for the best results. Besides ranking for the company’s name, it’s a solid foundation to respond directly to any negative assertions regarding your company.

7. Listen Carefully To The Complaints

When you’re responding to customer reviews and complaints, you need to listen carefully. In some cases, there might be some weaknesses in the system that needs to be repaired and these reviews will provide the best source of information. Rather than getting into a shouting match with the distressed customer try to find out the root of the problem and sort their problems.

What Will Be Most Important For SEO In 2018?

With 2018 just around the corner, it’s prudent to start preparing for what’s new for SEO in the new year. If you look at it as a layman you will find that SEO is quite complex, especially with so many attributes to the algorithm. However, you don’t need to know everything rather what will change time and time again. Here are some of the important trends expected to rule SEO in 2018

• SERP Features Will Become Prominent

Previously, top organic rankings were recognized as the best way to attract traffic to any site. However, SERP features such as knowledge panels, local packs, featured snippets and much more have actually become more enticing to the searchers. Over the years, the SERP features have changed considerably and it’s critical for any website owner to track their rankings within the features.

Also, you should monitor the exact features that show up when users search your keywords and what might be affecting your traffic. There are a few analysis tools you can use to check the opportunities available with SERP features.

• Structured Data

It is an HTML formatting method utilizing specific vocabulary and informing search engines the best way to interpret and displayseo and traffic growth content in the SERPs. Google hasn’t confirmed yet that structured data is a ranking tool but it can come in handy if you’re looking for the best way to enhance your search listings. If you think about knowledge panels, rich snippets and graph panels, you can increase the click-through rate for your listings considerably and also boost your rankings. It’s hard to ignore the opportunity to stand out, especially since search results have come very diverse. There are many formats to stick to for structured data but you should start with Schema.

• Fast Loading Pages

With fast loading pages, you can guarantee a better ranking and improve the user experience on your site. Currently, Google expects every page to load within 3 seconds. To achieve this, you should take the speed test available on the Website Auditor. Look at the results to find out where and how you can tweak your site’s speeds for the best results.

• Content Relevance

Currently, it’s very hard to convince the search engine that your site has great content if it’s not there. On the other hand, you will be penalized for trying too hard. Google assess the quality of any content in various ways with latent semantic indexing being one of the crucial ones. The search engine surveys many pages and all the terms used in the content.

It learns the related terms and creates expectations on which terms will appear in any context thus deciding if any particular content is comprehensive. To boost your content relevance, you should research the top ranking pages in your niches and identify the features shared across all sites. Use any tools to scan through many pages at once for the best results.

• Voice Search

Are you wondering whether voice search actually works or not? Google has reported that lots of their users rely on voice search every day and it’s becoming popular compared to type search. It has brought about a completely different keyword research routine that’s because searchers will take advantage of conversational sentences and not query lingo that might sound odd. Start by using rank tracker to identify the most likely questions that voice searchers will ask. You will receive thousands of possible questions that people will ask and you can tune your content to match the answers they need.

In conclusion, don’t let your competitors win by falling behind with search engine optimization in 2018. Try these and more tricks for the best results.

10 Great Reasons To Love WordPress

… or WordPress is preferred by more webmasters than any other platform…

Why?

1. It’s Free

WordPress’s capacity as a content management system (CMS) is impressive enough that ten years ago it would have been worth paying for every cent the WordPress Foundation asked for, yet the software is entirely free and open source, while the website is supported not with required fees, but rather through paid upgrades and advertising rather than making users shoulder the financial burden. For such a versatile piece of content management software that has since become one of the most popular programs in the world, that it’s free for and constantly being upgraded all is truly incredible.

2. Variety of Templates

Between the decade long reign of WordPress.com as the king of the mountain for free blogs and the fact that their software is open sourced, millions upon millions of different templates exist for WordPress blogs, allowing users willing to search to find one that’s perfect for their specific type of content. While all WordPress websites require a template to be used, there are millions of options in this regard, and particularly technologically savvy users can even create their own templates designed within WordPress standards for structured PHP and valid HTML and CSS. If you haven’t found the perfect template for your blog, look harder at WordPress.

wordpress template

3. Thousands of Plugins

While WordPress offers all manner of templates, it also shines with plugins. The software’s structure allows it to handle a wide variety of extra features, ranging from opening screens to inserting Flash videos to search engine optimization (essential for any business) to content management systems. In fact, WordPress has over 40 thousand plugins available, allowing its users to make their personal website into exactly what they want it to be, whether they’re selling bee removal services, advertising multinational corporations or just keeping the world updated about the events in their lives.

4. Mobility

Mobile computing is clearly the wave of the future. Starting with laptops, shrinking down into smart phones and mutating into tablets, the fact is, mobiles are the shape of things to come. And, for those using WordPress, these portable technologies are as easily handled as ordinary web applications. Native applications for WordPress have been programmed for Apple’s iOS, Android, Windows Phone, WebOS and BlackBerry. While these applications are more limited than the full suite available on a desktop or laptop, they do allow users to update their blogs, moderate their blog’s comments as well as replying them them and view their site’s statistics whether they’re in the local supermarket or very far from home.

5. Easy Linking

The fact is, a lot of the internet these days is linking, back-linking and sharing links. Few people go beyond the first page of a search engine, so directing visitors via links can be incredibly important to website owners. WordPress is a program that enjoys a fully integrated link management that is search engine friendly and has a clean permalink structure, as well as the ability to categorize your articles and assign multiple categories to individual articles, as well as full support for tagging post.

6. Easy To Edit

As important as one’s website or blog can be, they can be surprisingly difficult to update or maintain, particularly if one is not familiar with the technology. Luckily, in addition to easy to use templates, WordPress is fairly user friendly to even the newest user and learning how to use the system is a snap. Even if you’ve just heard of blogging, you’ll be able to do it in a flash. More adept users have have the option of modifying a post’s HTML code directly, using a visual editor or any one of the thousands of plugins available inside the software.

7. Multiplication

Starting with version 3, WordPress began allowing for multiple blogs per installation of the software, allowing users to have as many blogs as they pleased and their bandwidth could support. With recent versions, these accounts can also be edited from a centralized maintainer, which also allows multiple blogging communities to be moderated from the centralized hub. The hub is a simple dashboard style software that is easy to learn and allows users to examine data tables relating to their blogs and websites from the same dashboard they edit their sites from.

8. Fluid Migration

Servers don’t last forever. Something always breaks down and while back ups of your sites and their content are incredibly important, actually getting a website back online can be an ordeal of patience that usually results in errors that need to be fixed over the course of months. Not so with WordPress! WordPress’ template minded programming allows users to easily move their entire array of websites and blogs from one server to another simply by copying and pasting the files associated with their site. While this is not the easiest process, tutorials exist online and are far from complex.

9. Support Systems

As user friendly as WordPress is, sometimes things just plain go bad, as with any piece of software. For those times, there is WordPress.org, which hosts the WordPress Codex, an online manual for WordPress and a constantly changing and upgrading library for documentation and information about the program, as well as the WordPress Forums, which host an extremely vital community of users of the software. And, as any technology expert will tell you, sometimes the best way to fix a problem with a program is to get online and ask a forum of users; someone there is likely to have an answer.

10. Constantly Updating

WordPress is constantly changing the software, reprogramming it to better handle the challenges of the ever changing online world and patching up security vulnerabilities as well as designing new plugins for users to enhance their sites. Because WordPress, despite the many freebies, remains a profitable and these days important enterprise, the software will continue to be updated, always with the input of programmers and users the world over. And, if WordPress’ official release doesn’t have a feature you need, the software is open source, allowing users to change it to their heart’s content to make their site perfect.