With 2018 just around the corner, it’s prudent to start preparing for what’s new for SEO in the new year. If you look at it as a layman you will find that SEO is quite complex, especially with so many attributes to the algorithm. However, you don’t need to know everything rather what will change time and time again. Here are some of the important trends expected to rule SEO in 2018
• SERP Features Will Become Prominent
Previously, top organic rankings were recognized as the best way to attract traffic to any site. However, SERP features such as knowledge panels, local packs, featured snippets and much more have actually become more enticing to the searchers. Over the years, the SERP features have changed considerably and it’s critical for any website owner to track their rankings within the features.
Also, you should monitor the exact features that show up when users search your keywords and what might be affecting your traffic. There are a few analysis tools you can use to check the opportunities available with SERP features.
• Structured Data
It is an HTML formatting method utilizing specific vocabulary and informing search engines the best way to interpret and display content in the SERPs. Google hasn’t confirmed yet that structured data is a ranking tool but it can come in handy if you’re looking for the best way to enhance your search listings. If you think about knowledge panels, rich snippets and graph panels, you can increase the click-through rate for your listings considerably and also boost your rankings. It’s hard to ignore the opportunity to stand out, especially since search results have come very diverse. There are many formats to stick to for structured data but you should start with Schema.
• Fast Loading Pages
With fast loading pages, you can guarantee a better ranking and improve the user experience on your site. Currently, Google expects every page to load within 3 seconds. To achieve this, you should take the speed test available on the Website Auditor. Look at the results to find out where and how you can tweak your site’s speeds for the best results.
• Content Relevance
Currently, it’s very hard to convince the search engine that your site has great content if it’s not there. On the other hand, you will be penalized for trying too hard. Google assess the quality of any content in various ways with latent semantic indexing being one of the crucial ones. The search engine surveys many pages and all the terms used in the content.
It learns the related terms and creates expectations on which terms will appear in any context thus deciding if any particular content is comprehensive. To boost your content relevance, you should research the top ranking pages in your niches and identify the features shared across all sites. Use any tools to scan through many pages at once for the best results.
• Voice Search
Are you wondering whether voice search actually works or not? Google has reported that lots of their users rely on voice search every day and it’s becoming popular compared to type search. It has brought about a completely different keyword research routine that’s because searchers will take advantage of conversational sentences and not query lingo that might sound odd. Start by using rank tracker to identify the most likely questions that voice searchers will ask. You will receive thousands of possible questions that people will ask and you can tune your content to match the answers they need.
In conclusion, don’t let your competitors win by falling behind with search engine optimization in 2018. Try these and more tricks for the best results.