When running a business, a few issues with customers might arise along the way. You can always resolve issues before the customer blasts everything on a public forum where they might warn other customers from buying your products or services. If you don’t have an online reputation management strategy, it’s easy enough to handle things that are thrown your way because otherwise you will become a sitting duck. Here are some of the best tips and tricks for online reputation management success.
1. Create A Presence On Relevant Web Properties
Create Google+, Facebook, Instagram, Snapchat and Twitter accounts for your business. Depending on the niche, you should choose the social media platforms that are specific to your business. For instance, in high tech, B2B or professional business, creating a LinkedIn page is actually valuable. On the other hand, if you’re in a visually oriented niche, sites such as Pinterest, Instagram and Snapchat will come in handy. Additionally, you can always benefit from sharing videos through sites like Vimeo and YouTube.
2. Stay Active On Social Media
Creating sites on any social media platform is important but you need to stay active as well. You need to develop an audience on these sites to interact with your customers, increase your influence and also boost your engagement scores. Keep in mind that if you don’t have an active presence on social media, it’s tough to counteract any negative comments from customers or other third parties. Note that, social media also comes in handy with your rankings. If you search anything on Google, the SERPs will also display your Twitter activity.
3. Consider The Brand And Products
Do you have product and brand names besides the company name? Well, you need to create social profiles for them too. By developing content different than the company name, it allows ranking for the brand and products too. If possible, you should develop websites, social media accounts, web pages or anything else that allows you to reserve the brand name. Of course, you should link these pages to your company’s official site or main social media pages.
4. Protect All The Individuals Associated With The Business
Any individuals associated with the business such as executives, owners and founders should have their own active and strong social media presence, as long as they are distinctive. As mentioned, by keeping a low profile to preserve privacy will make you a sitting duck for malicious defamers. For the companies where the identity is entangled with the executives, it’s important to create the best reputation management strategy.
5. Where Applicable Create Authorship
If done properly, authorship will become a very significant advantage to your business. Any business that’s closely associated with the proprietor or founder, Google demands that the authors should be individuals and the author tag should be used on the personal Google+ profile but not a business page.
One of the best secret weapons for search engine optimization, blogging will boost your site’s ranking especially by using the right keywords. It’s also a good place to link your social media accounts for the best results. Besides ranking for the company’s name, it’s a solid foundation to respond directly to any negative assertions regarding your company.
7. Listen Carefully To The Complaints
When you’re responding to customer reviews and complaints, you need to listen carefully. In some cases, there might be some weaknesses in the system that needs to be repaired and these reviews will provide the best source of information. Rather than getting into a shouting match with the distressed customer try to find out the root of the problem and sort their problems.