I'm not sure if your main problem is with marketing or with the
product.
From a marketing standpoint you should be trying to set yourself up as
an expert in the targeted field. Your website doesn't contribute to
that image.
The word jumble that is your tagline ("A Paperless Desk is to Pay Less
Per Desk") was the first thing that slapped me in the face when I
looked at your site. Consider a revision such as "Pay Less Per Desk
with a Paperless Desk". The graphic at the top of the page does
nothing to instill confidence and when I clicked on it, it took me to
a splash screen comprised of the same graphic… pointless
I guess the shopping cart is fine. I never actually clicked it
because I was dumfounded by what I assume to be your flagship product
"How to Go Paperless For Under $100". The product description included
10 "easy" steps for going paperless.
1. Map a plan
2. Pick your hardware
3. Set up your software
4. Make a system
5. Convert current documents
6. Train employees
7. Maintain your system
8. Backups
9. Review for efficiency
10. Automation
How can all that be done for $100? The SG&A of such a project would
easily run thousands of dollars.
I am currently working with a team of developers on a turnkey
paperless office solution that will be one of the cheapest ones on the
market at just under 10k. Anyone that is seriously considering moving
towards a paperless office would see the $10 price tag on your
information and dismiss it the same way I just have. You need to build
the perceived value of your products.
I know I am being incredibly harsh in this post however I hope it
helped you understand why you haven't converted any traffic into
sales.
Marc Chapman
<a style='text-decoration: underline;' href="http://www.ChapDaddy.com" target="_blank">www.ChapDaddy.com</a>
> Greetings. I want to share my site for some constructive criticism if you
> would. It would be greatly appreciated. <a style='text-decoration: underline;' href="http://www.paperlessdesk.com" target="_blank">www.paperlessdesk.com</a> --- No traffic
> as yet, I tried some advertising with googles adwords and was able to get
> some
> traffic, but not able to make a sale. I am concerned that since I put the
> site
> together myself I am blindsided to something -- perhaps something simple --
> that needs to be changed.
>
> Technical info of the site:
>
> Found linux servers to be the most cost effective.
> You will notice the "x-cart" shopping system. I highly recommend it if you
> are
> even slightly technically minded.
>
> The system will allow for various data exports and is fairly easy to
> transport
> to another server. (I know from personal experience with this.)
>
> Anyone who can follow a similar course should consider it since you can save
> a
> lot of money in startup costs.
>
> Thank you in advance and I hope someone finds this info useful.
>
> Justin
>
> ------------------------------------------
> "A paperless desk is to pay-less-per desk"
<font color=purple> > <a style='text-decoration: underline;' href="http://www.paperlessdesk.com</font" target="_blank">www.paperlessdesk.com</font</a>><!-- ~MESSAGE_AFTER~ -->
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