Check Out These SEO Strategies For Local Businesses
Local businesses can benefit from search engine optimization. Most businesses know this, but they don’t know what SEO strategies they should be using. One of the best decisions a local business can make is to find a local SEO company to work with. From personal experience offering online marketing services to local clients in the Gold Coast (QLD) region is that most people want to “eyeball” the person they are dealing with. Even if it’s just an initial “sit-down” over a cup of coffee and chat about how you can help them, the local business person feels a whole lot better about working with you. You have to remember that many have been severely burnt by unscrupulous operators many of whom are “out-of-towners”. Rant over, let’s get back to business!
1. Local Listings Matter– Just about every major search engine has a local listings page, which is where local businesses can be listed. Some of these places include Google Local Listings, which allows companies to optimize their pages for five local towns at a time. Other search engines have their version of Google’s local listings, but regardless of which ones you decide to submit your info to, you will need to provide your business information in order to get started. Once you have done this, you can work on optimizing your business’s page, which means you should be detailing what services you offer, as well as when you operate and so forth.
2. Using The Right Images Matters– When you want to optimize your local listings, then you should use high-quality photos, and if your local accounts allow you to upload multiple photos, then you should take advantage of that. You should upload a high-quality photo of your logo, but only one photo. The other photos you want to upload are inspiring photos of your products, staff and company building, and things of that nature. The better your photos are, the better your results will be, and that means visitors to your page could end up spending quite a bit of time viewing your photos, which could lead to them wanting to learn more about your business.
3. Reviews Will Help– When it comes to SEO strategies, one of the best things that can happen is receiving real reviews. Google actually takes a look at reviews and then factors it in when it comes to ranking, which means if you have many positive reviews from real people, then your site could become more visible in Google’s search engine’s search results. Also, not only are reviews good for SEO purposes, but if you have positive reviews that other people can read, then they might end up being interested in your business and what you offer.
However, it is extremely important to never manipulate reviews because if you do, then there is a chance your site may not get a good place in Google’s search results. The good news is that you can still encourage people to leave reviews and there are a number of ways you can do this, with one of them being placing a button on your site, and this button can take visitors directly to a review page. Also, when you deal with customers in person, then encourage those visitors to leave you a review on your site or popular review sites. If you do this, then you might be surprised at how many reviews you start to get, as well as what they may do for your site’s ranking, which means more people could end up finding out about your local business.
4. Maintain A Blog- Your SEO strategy should include maintaining a blog. The blog should regularly be updated, and you should use it to post content that relates to your business. Doing this may help you out.
There are plenty of other SEO tips for local businesses. However, the ones mentioned above are some of the best ones. If you want to reach your local targeted markets, then you should implement the tips above. The sooner you do this, the sooner you can enjoy many of the benefits that SEO offers you.