how much to charge for direct referral from info site?

On Tue, 1 Jul 2003 07:43:30 -0400, "McWebber" <mcwebber DeleteThis @my-deja.com>
wrote:

 >"Hellen Flett" <nospam DeleteThis @hotmail.com> wrote in message
 >news:3f0136c0.19817190@News.CIS.DFN.DE...
  >> Hi
  >>
  >> Does anyone have any idea how much you could charge for a direct
  >> referral to a business from an info site?
  >>
  >> For example, if you give details about MBA programs and then have
  >> details about an institution running the program in the user's area,
  >> then have the user fill in a form for 'more information', how much is
  >> the going rate that the insitution would pay to receive this request
  >> for more information?
 >
 >Whatever it's worth to them. Do they normally buy leads? What's the going
 >rate?

There are other sites currently sending them leads so either they are
buying the leads or they are paying a flat-fee to receive whatever
leads are sent. I assume they are buying the leads rather than the
flat-fee but of course I have no way of knowing.

Do do you suggest I send them an email and ask them how much they are
paying for a lead? There are a couple of hundred of them so I suppose
one might reply to me. If people sent me a similar question I would
not answer truthfully because that would be against my best interests.
I might give it a go though as there seems to be no other way of
finding out.<!-- ~MESSAGE_AFTER~ -->
 >> Stay informed about: how much to charge for direct referral from info site? 

"Hellen Flett" <nospam.RemoveThis@hotmail.com> wrote in message
news:3f017b21.3139158@News.CIS.DFN.DE...
 > On Tue, 1 Jul 2003 07:43:30 -0400, "McWebber" <mcwebber.RemoveThis@my-deja.com>
 > wrote:
 >
  > >"Hellen Flett" <nospam.RemoveThis@hotmail.com> wrote in message
  > >news:3f0136c0.19817190@News.CIS.DFN.DE...
   > >> Hi
   > >>
   > >> Does anyone have any idea how much you could charge for a direct
   > >> referral to a business from an info site?
   > >>
   > >> For example, if you give details about MBA programs and then have
   > >> details about an institution running the program in the user's area,
   > >> then have the user fill in a form for 'more information', how much is
   > >> the going rate that the insitution would pay to receive this request
   > >> for more information?
  > >
  > >Whatever it's worth to them. Do they normally buy leads? What's the going
  > >rate?
 >
 > There are other sites currently sending them leads so either they are
 > buying the leads or they are paying a flat-fee to receive whatever
 > leads are sent. I assume they are buying the leads rather than the
 > flat-fee but of course I have no way of knowing.

You could just ask them if they buy leads or maybe they want to buy
advertising pay per click on your site.

 >
 > Do do you suggest I send them an email and ask them how much they are
 > paying for a lead?

I would try to find out what other sites sell similar leads for. I know from
filling out the spamvertised mortgage forms, to see who is buying the leads,
that the mortgage brokers pay anywhere from $10 to $40 per lead. (I make the
data look very tempting. Really pisses them off.)

 > There are a couple of hundred of them so I suppose
 > one might reply to me.

Better not bulk email a couple hundred people.


--
McWebber
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If someone tells you to forward an email to all your friends
please forget that I'm your friend.<!-- ~MESSAGE_AFTER~ -->
 >> Stay informed about: how much to charge for direct referral from info site?