Five Ways You Can Promote Your Business Using Multimedia
Marketing Without Having A Website!
The multimedia industry is $65 Billion dollar business. It seems
everywhere you look, there is some form of multimedia, on TV, in
stores, on websites and even on cell phones.
"Companies are beginning to wake up to the digital age of the 21st
century to market their products." Says David DeCantillon, owner of
IMS (Integrated Media Solutions), "It's a slow process, but they
are getting consumers hooked on audio, visual, and interactive
advertising messages to promote their business."
Here are five ways you can promote your business using multimedia
without having a website.
1) Create a multimedia presentation for your company. You could include
a short biography, your mission statement, and as much information
about your products and services that will benefit your clients.
2) Make your multimedia presentation tangible! Copy and duplicate your
presentation on CD's or DVD's, so your customers can take "your
company" anywhere. Not everyone has Internet access, let alone high
speed broadband, to show off those large flash introduction movies.
3) Scatter your "CeeDs" to prospects all across the world. Give
them away at trade-shows, direct mail pieces, or walk in traffic. They
are guaranteed to leave a long lasting impression and won't get
thrown in the trash, as quickly as, a brochure would.
4) Create a buzz! Use your CDs as special bonus prizes. For example:
"Order XYZ and get a free Interactive CD with over $150 worth of
savings on selected merchandise."
5) Treat your VIP customers to a "first look" of your latest
product line. Give them special treatment by offering them special
discounts and allow them to order directly from your presentation.
There are several ways to use this innovative technology to market your
products. However, the main goal for multimedia marketing is to capture
your prospects' attention, while making it fun and easy for them to
buy from you.
It's impressive, it's imaginative, and it's interactive.
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About David DeCantillon
Owner of IMS (Integrated Media Solutions), DeCantillon has a resume
full of small business developments, he has created over a 15 year
span, as well as, authored three books. His marketing background is a
combination of "book smarts" and "street smarts". Graduating
with an AS Degree in marketing and working up the success ladder with
three Fortune 500 companies. Currently, DeCantillon focuses his time
helping businesses develop creative ways of marketing using digital
technology and multimedia marketing to increase their sales.
His slogan: "We Put The WOW Back In Business."
www.ims.powerofmarketing.com