"Tina - AffordableHOST, Inc." <tina DeleteThis @affordablehost.com> wrote in message
news:10bhdvjsl8nr68b@corp.supernews.com...
> I don't know if it has a negative effect or not. However, you can't
assume
> that you wouldn't have had even MORE sales...had the ads not been on your
> site, just because you had your highest sales month ever.
Yep, one of life's great mysteries! Like the woman who has used cream on
her face for thirty years, and has young-looking skin. Would she still have
had young-looking skin if she didn't use the cream?
I have been thinking about this, why does a person click on an ad, or any
other link out of your site?
I can think of two reasons:
1. They cannot find what they want on your site.
2. They *could* find what they wanted on your site, and have chosen to
leave via a link.
In the case of 1. Ads or no ads, they're going to walk away anyway, you
have already lost them.
In the case of 2. You have served them well, and they are leaving happily.
In both cases, carrying ads makes no difference to retaining them, or
hastening their departure.
I suppose the thing that worries most people, is the prospect of an ad or a
link, looking like a better option than their own site! If so, they may
have to rethink their service or offer, improve it.
If ads or links are complementary, but not in competition to your service,
then this is the best for all parties. It's a win win win situation for the
visitor and the webmasters.
--
Charles Sweeney
<a style='text-decoration: underline;' href="http://www.CharlesSweeney.com" target="_blank">www.CharlesSweeney.com</a><!-- ~MESSAGE_AFTER~ -->
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