Google AdSense or Banner?

On 24 Aug 2004 10:22:14 GMT Charles Sweeney <me DeleteThis @charlessweeney.com>
broke off from drinking a cup of tea at No thank you to write:

 >strawberry icecream wrote:
 >
  >> wondering which is the most successful, income generating wise.
 >
 >Neither!
 >
 >None of them will make you rich.
 >
 >Publishers have always received a piss-poor, insulting rate. Adsense may
 >be marginally more which is why you hear from the former banner-showers
 >about how fantastic it is because they are now only getting a poor rate as
 >opposed to the piss-poor they have been used to.

Oh I don't know....<g>

Fastclick are excellent, it's official, with banner eCPMs of about
$0.50 (and much more).

Casale are also very good with banner eCPMs of about $0.30

For an excellent comparison of advertising agencies, from a web site
publisher's perspective, take a look at:

<a style='text-decoration: underline;' href="http://websterflooble.com/program_id.html" target="_blank">http://websterflooble.com/program_id.html</a>

I'm not sure I agree with their rating for Google adsense, returns
seem to vary widely depending upon the publisher's site.
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Matt Probert wrote:

 > On 24 Aug 2004 10:22:14 GMT Charles Sweeney <me.RemoveThis@charlessweeney.com>
 > broke off from drinking a cup of tea at No thank you to write:
 >
  >>strawberry icecream wrote:
  >>
   >>> wondering which is the most successful, income generating wise.
  >>
  >>Neither!
  >>
  >>None of them will make you rich.
  >>
  >>Publishers have always received a piss-poor, insulting rate. Adsense
  >>may be marginally more which is why you hear from the former
  >>banner-showers about how fantastic it is because they are now only
  >>getting a poor rate as opposed to the piss-poor they have been used
  >>to.
 >
 > Oh I don't know....<g>
 >
 > Fastclick are excellent, it's official, with banner eCPMs of about
 > $0.50 (and much more).
 >
 > Casale are also very good with banner eCPMs of about $0.30

How much do they charge the advertisers though?

The publisher only gets a miniscule percentage of this.

--
Charles Sweeney
<a style='text-decoration: underline;' href="http://CharlesSweeney.com" target="_blank">http://CharlesSweeney.com</a><!-- ~MESSAGE_AFTER~ -->