An Introduction to Web Design and Development
Custom Web Design
Do you want to get custom web design help so you can create a website that looks great? Doing this yourself takes a lot of skill and practice. If you don’t have time to learn all you can about web design, learn how to hire someone to help with it here.
Find someone that has a good portfolio. They need to be able to show you some of their past work so you can see if they have a style you can have worked well for you. For instance, if you want to build a website where you sell items, they need to have something they have done in the past for a similar reason. Even if the web designer is new and hasn’t had a client yet, they should at least have their website that looks nice enough to prove they’re cut out for the work.
You need to come up with a list of what you’d like them to help you with. What kind of site do you want and what’s it going to be called? Do you need them to hire someone to come up with your front page content? You may want to ask about what kind of help they think you need and then get a price from them. Then you can contact other companies before agreeing to work with that one just to see if the price is fair or if you should negotiate.
You’re not going to be able to get a ton of traffic when you first put a website up, even if it’s nice. One service you need to look into is called search engine optimization, or SEO. This is where they make your website more likely to rank high in results because it meets certain requirements. Most designers are just there to build your site, and it’s up to you to add content. However, some may be able to include some text and other things on your website that helps it to rank well so be sure you ask.
Freelancers are cheaper than hiring web design companies to work with you. You can find a lot of great platforms where you pay someone only after the work is done through Escrow. However, you need to make sure that when you put a job up that you look at the history of each bidder. Those that are from other countries that say they’ll do the work for just a few dollars when every other bidder wants to charge far more don’t trust them. The problem with these super cheap bidders is that they won’t be the most skilled, and that could end with you wasting your time getting bad results.
Now that you know a little more about getting custom web design assistance, it shouldn’t be hard for you to get a website up and to run. There are plenty of great services, and now you know more about finding them. Be cautious with this and you should end up with a very nice website for cheap.
10 Great Reasons To Love WordPress
… or WordPress is preferred by more webmasters than any other platform…
1. It’s Free
WordPress’s capacity as a content management system (CMS) is impressive enough that ten years ago it would have been worth paying for every cent the WordPress Foundation asked for, yet the software is entirely free and open source, while the website is supported not with required fees, but rather through paid upgrades and advertising rather than making users shoulder the financial burden. For such a versatile piece of content management software that has since become one of the most popular programs in the world, that it’s free for and constantly being upgraded all is truly incredible.
2. Variety of Templates
Between the decade long reign of WordPress.com as the king of the mountain for free blogs and the fact that their software is open sourced, millions upon millions of different templates exist for WordPress blogs, allowing users willing to search to find one that’s perfect for their specific type of content. While all WordPress websites require a template to be used, there are millions of options in this regard, and particularly technologically savvy users can even create their own templates designed within WordPress standards for structured PHP and valid HTML and CSS. If you haven’t found the perfect template for your blog, look harder at WordPress.
3. Thousands of Plugins
While WordPress offers all manner of templates, it also shines with plugins. The software’s structure allows it to handle a wide variety of extra features, ranging from opening screens to inserting Flash videos to search engine optimization (essential for any business) to content management systems. In fact, WordPress has over 40 thousand plugins available, allowing its users to make their personal website into exactly what they want it to be, whether they’re selling bee removal services, advertising multinational corporations or just keeping the world updated about the events in their lives.
Mobile computing is clearly the wave of the future. Starting with laptops, shrinking down into smart phones and mutating into tablets, the fact is, mobiles are the shape of things to come. And, for those using WordPress, these portable technologies are as easily handled as ordinary web applications. Native applications for WordPress have been programmed for Apple’s iOS, Android, Windows Phone, WebOS and BlackBerry. While these applications are more limited than the full suite available on a desktop or laptop, they do allow users to update their blogs, moderate their blog’s comments as well as replying them them and view their site’s statistics whether they’re in the local supermarket or very far from home.
5. Easy Linking
The fact is, a lot of the internet these days is linking, backlinking and sharing links. Few people go beyond the first page of a search engine, so directing visitors via links can be incredibly important to website owners. WordPress is a program that enjoys a fully integrated link management that is search engine friendly and has a clean permalink structure, as well as the ability to categorize your articles and assign multiple categories to individual articles, as well as full support for tagging post.
6. Easy To Edit
As important as one’s website or blog can be, they can be surprisingly difficult to update or maintain, particularly if one is not familiar with the technology. Luckily, in addition to easy to use templates, WordPress is fairly user friendly to even the newest user and learning how to use the system is a snap. Even if you’ve just heard of blogging, you’ll be able to do it in a flash. More adept users have have the option of modifying a post’s HTML code directly, using a visual editor or any one of the thousands of plugins available inside the software.
Starting with version 3, WordPress began allowing for multiple blogs per installation of the software, allowing users to have as many blogs as they pleased and their bandwidth could support. With recent versions, these accounts can also be edited from a centralized maintainer, which also allows multiple blogging communities to be moderated from the centralized hub. The hub is a simple dashboard style software that is easy to learn and allows users to examine data tables relating to their blogs and websites from the same dashboard they edit their sites from.
8. Fluid Migration
Servers don’t last forever. Something always breaks down and while back ups of your sites and their content are incredibly important, actually getting a website back online can be an ordeal of patience that usually results in errors that need to be fixed over the course of months. Not so with WordPress! WordPress’ template minded programming allows users to easily move their entire array of websites and blogs from one server to another simply by copying and pasting the files associated with their site. While this is not the easiest process, tutorials exist online and are far from complex.
9. Support Systems
As user friendly as WordPress is, sometimes things just plain go bad, as with any piece of software. For those times, there is WordPress.org, which hosts the WordPress Codex, an online manual for WordPress and a constantly changing and upgrading library for documentation and information about the program, as well as the WordPress Forums, which host an extremely vital community of users of the software. And, as any technology expert will tell you, sometimes the best way to fix a problem with a program is to get online and ask a forum of users; someone there is likely to have an answer.
10. Constantly Updating
WordPress is constantly changing the software, reprogramming it to better handle the challenges of the ever changing online world and patching up security vulnerabilities as well as designing new plugins for users to enhance their sites. Because WordPress, despite the many freebies, remains a profitable and these days important enterprise, the software will continue to be updated, always with the input of programmers and users the world over. And, if WordPress’ official release doesn’t have a feature you need, the software is open source, allowing users to change it to their heart’s content to make their site perfect.
Detailed Look At The Pros And Cons Of WordPress Websites
Lots of webmasters often debate about which kind of blogging platform is the best available right now. Indeed, there are quite a few prominent names when it comes to CMS. However, there is still long debate about which one is the best one. Ultimately, each one of these platforms has both benefits and negatives. It is ultimately up to the consumer to choose one that best suits their needs. Thus, this article will begin by looking into the pros, as well as the cons, of one of the most popular blogging platforms right now, WordPress.
The biggest benefit of utilizing a Content management system such as WordPress is the fact that it has a huge community. This means that there are huge some different benefits that come with this CMS. For one thing, the tech support and overall community is incredibly efficient. Seeing as so many people use this CMS, if a person encounters any problem when using the platform, they can often instantly find a solution to their problem with a quick web search. The forums for users of WordPress are also usually very active and full of lots of helpful tips and information.
Another great pro that comes with using WordPress is the simple fact that it is so simple. Some of the other platforms that are available right now can become incredibly complex. On the other hand, WordPress can be effectively utilized by just about anyone, even someone who is not very experienced with website management. This is one of the reasons that WordPress is so popular because it is simply so accessible. Even individuals that are very experienced in CMS like to utilize WordPress as it is so simple and easy to use. This allows them to allocate more time to more important matters of their job.
Read more: Why TOP SEO Brisbane loves using WordPress sites…
Furthermore, one more pro that comes with WordPress is the fact that there are so many different themes and plugins that are available. There are currently more than 15000 plugins available for WordPress users. Each and every one of these plugins can enhance the experience of using WordPress for the better. There isn’t any other CMS available that has this many different plugins to choose from. In addition, the fact that there are so many great themes available for instant installation on WordPress makes it very attractive for people who want a great looking website without having to spend hours upon hours writing code for a theme.
When it comes to very technical customization, WordPress ultimately loses to other types of CMS platforms. WordPress can be customized to a very technical degree. However, when compared to a competing CMS such as Drupal, WordPress simply is not able to compete. Indeed, CMS platforms such as Drupal can have the competitive edge over WordPress when it comes to customization. This is mainly because Drupal is more geared towards veteran coders and web masters who want to have complete freedom when they are setting up their websites.
There are a few problems when it comes to permission settings in WordPress. There is no granular control for users of WordPress when it comes to who can see content on the website. Other CMS platforms allow the webmaster to create such things as groups and categories that they can assign potential visitors to. This makes it very easy for the webmaster to ensure that their content is being seen by the people that they are targeting. On the other hand, if a person wishes to do this on WordPress, they need to install a few plugins. Relying on plugins is something that is not often suggested, seeing as plugins can easily break due to updates.
These goes into the next con of using WordPress. Many plugins and themes of WordPress either become faulty or unresponsive after a minor update. This means that lots of webmasters need to be sure that they update all of their themes and plugins after an update to ensure that their website is not compromised. This is especially annoying if the developers of the theme or plugin are unable to patch quickly up the problem soon after the update.
All in all, WordPress is a great overall CMS platform to use. However, there are certainly a few flaws. A person should use this article as a guide on whether or not they believe WordPress is the suitable CMS platform for them.
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Search Engine Optimization Techniques
Do you want to rank your website in the Search Engines? If so, then it is important for you to know all the search engine optimization techniques by Top SEO Brisbane. These techniques can help you rank your blog or website in the Search Engines.
People who fail in ranking their websites in the Search Engines do not do research. These marketers are not willing to learn how to rank their websites in the search engines. The good news is that you don’t have to do a lot of work to rank your website. You can use the techniques below to rank your website in the Search Engines.
Proper Keyword Research
Start by researching keywords. It will be very easy for your website to rank highly in the Search Engines if you are using the right keywords. Do not skip this step. The keywords that you might want to target are those that have high monthly searches, but with low competition. This means that there a few websites competing for these keywords.
It will be very easy for you rank your website in the search engines. After finding the keywords, you can include them in your content. Avoid keyword stuffing your content. Create high-quality content and submit them to your website.
The second search engine optimization technique is building high-quality backlinks. Start by searching for popular websites or blog in your niche. Make sure that these websites or blog accept content from other webmasters. If you do your research properly, you will find several websites and blogs that you can use to build backlinks to your websites.
After finding popular blogs or websites, you can now focus on writing high-quality articles. Follow the guidelines of the website that you want to submit your articles to. Once your articles are live on these websites, you will see your links. These links will improve your search engine rankings.
Deep Linking to Internal Pages
Deep linking is the process of using anchor text to link to other pages of your blog or website. This shows the search engines the depth of your website. A lot of marketers focus on ranking their home page, and they forget to rank their internal pages. Deep linking can help your internal pages in ranking in the search engines.
You will improve the SEO value of your website if you are interlinking your pages. Make sure that the pages you are linking to have relevant information. Do not just interlink your pages? Make sure that you are creating informative articles. This is the best way for ranking your website without creating backlinks.
You now know the best three search optimization techniques. What you need to do right now is to implement these techniques. Do not assume them. The only way you are going to rank your website or blog highly in the search engines is by learning how to use SEO. Use the techniques mentioned in this article to improve the search engines of your website.
SEO Strategies for Local Businesses (TSB)
Check Out These SEO Strategies For Local Businesses
Local businesses can benefit from search engine optimization. Most businesses know this, but they don’t know what SEO strategies they should be using. One of the best decisions a local business can make is to find a local SEO company to work with. From personal experience offering online marketing services to local clients in the Gold Coast (QLD) region is that most people want to “eyeball” the person they are dealing with. Even if it’s just an initial “sit-down” over a cup of coffee and chat about how you can help them, the local business person feels a whole lot better about working with you. You have to remember that many have been severely burnt by unscrupulous operators many of whom are “out-of-towners”. Rant over, let’s get back to business!
1. Local Listings Matter– Just about every major search engine has a local listings page, which is where local businesses can be listed. Some of these places include Google Local Listings, which allows companies to optimize their pages for five local towns at a time. Other search engines have their version of Google’s local listings, but regardless of which ones you decide to submit your info to, you will need to provide your business information in order to get started. Once you have done this, you can work on optimizing your business’s page, which means you should be detailing what services you offer, as well as when you operate and so forth.
2. Using The Right Images Matters– When you want to optimize your local listings, then you should use high-quality photos, and if your local accounts allow you to upload multiple photos, then you should take advantage of that. You should upload a high-quality photo of your logo, but only one photo. The other photos you want to upload are inspiring photos of your products, staff and company building, and things of that nature. The better your photos are, the better your results will be, and that means visitors to your page could end up spending quite a bit of time viewing your photos, which could lead to them wanting to learn more about your business.
3. Reviews Will Help– When it comes to SEO strategies, one of the best things that can happen is receiving real reviews. Google actually takes a look at reviews and then factors it in when it comes to ranking, which means if you have many positive reviews from real people, then your site could become more visible in Google’s search engine’s search results. Also, not only are reviews good for SEO purposes, but if you have positive reviews that other people can read, then they might end up being interested in your business and what you offer.
However, it is extremely important to never manipulate reviews because if you do, then there is a chance your site may not get a good place in Google’s search results. The good news is that you can still encourage people to leave reviews and there are a number of ways you can do this, with one of them being placing a button on your site, and this button can take visitors directly to a review page. Also, when you deal with customers in person, then encourage those visitors to leave you a review on your site or popular review sites. If you do this, then you might be surprised at how many reviews you start to get, as well as what they may do for your site’s ranking, which means more people could end up finding out about your local business.
4. Maintain A Blog- Your SEO strategy should include maintaining a blog. The blog should regularly be updated, and you should use it to post content that relates to your business. Doing this may help you out.
There are plenty of other SEO tips for local businesses. However, the ones mentioned above are some of the best ones. If you want to reach your local targeted markets, then you should implement the tips above. The sooner you do this, the sooner you can enjoy many of the benefits that SEO offers you.
Google My Business
Importance of Google My Business
Google My Business is one of the biggest tools that a business can employ in order to get in front of their target market in a hurry and truly bring home the results that they are in search of. The reason for using this option has to do with getting a range of information out in relation to the business that could help potential customers find the service and make sure they are getting the contact information as soon as possible. A lot of businesses fail because they don’t have this part down, and they fall apart over time because of this alone. It is best to make sure these details are ironed out as soon as possible.
The main reason enterprises like the idea of using Google My Business has to do with the fact that relationships with the customer base can be carved out with ease. This can save a lot of time and money that would otherwise be spent on marketing and that would most likely fall apart over time. Instead of dealing with these issues, why not go with a solution that is going to create loyalty in a hurry?
Easier Access to Information
This solution is fantastic just because of how easily it can make it easier for the individual access information when they are in search of information related to their business. A business that is going to fall apart will most likely fail because they are not putting up their information in a place that is easier to access. In fact, many businesses do not put their information up at all which is a disaster waiting to happen for those who want to know everything as soon as possible, but cannot because the business did not consider it important.
Visibility on Google
The last reason that people want to go with Google My Business has to do with the visibility that their enterprise is going to get online through Google’s platforms. This should not be overlooked because Google plays an important role in the long run, and any website that is looking to make a name for itself will have to go through this search engine before everything else. Always make sure this is being paid attention to for the best results.
A great industry has to use Google My Business for this requirement alone.
Google My Business is the way to go in this day and age to make sure that the customer base is able to connect with the business virtually. There are a lot of businesses that seem to do a lot of work online, but do not get a lot of results because they do not know what approach to take. With this solution, they are able to get results right away as all of the work is done for you in one space. Google is a renowned name and businesses admire it because of this set up that is in place.
For the most up to date information, you may refer this site; streamshare.com.au/seo/ and have an immediate response…